Your Business is scaling. Your Leadership isn’t.

We bridge the gap between operational growth and executive capability.

Our Approach

Most leadership problems don't arrive with a warning. They show up as a high-stakes hire that didn't work out, a co-founder relationship that's started slowing things down, or a star performer who's hit a ceiling nobody wants to name out loud.

Everyone feels it. Few people know what's actually causing it.

We do. Most consultants diagnose from the outside. We work from the inside out, with a clinical lens on behavior and an operator's understanding of what's actually at stake. That means we can read the behavior driving the problem and the business context around it. Most consultants bring one. We bring both.

When you know what's wrong, you can fix it. That's where we start.

A person writing in a notebook on a light wood desk, with glasses, a silver vase with a single orange flower, a glass of water, and a white vase on a tray in the background.
A person writing in a notebook on a light wood desk, with glasses, a silver vase with a single orange flower, a glass of water, and a white vase on a tray in the background.

Our process is based on scientific rigor and real experience.

Growth moves faster than people. As your business scales, the gaps in leadership capability become impossible to ignore. We bridge that gap by combining behavioral science with operational experience.

What We Do

  • Two people sitting at a table working on laptops, with notebooks and glasses of water, in a modern office setting with minimalist decor and a wooden partition.

    Executive Assessment

    Know exactly who you are betting on before a high-stakes promotion or investment. We use validated methodologies to surface the blind spots and strengths that interviews alone consistently miss.

  • A person is holding a fabric sample over an open book, with various ceramic tiles and dishes on a wooden table, in a well-lit room.

    Talent Selection

    A bad senior hire at this stage is more than expensive; it’s destabilizing. We evaluate candidates against the precise behavioral demands of the role so you can hire with confidence rather than hope.

  • Two people shaking hands, partially visible, one in a striped shirt and the other in a white T-shirt and beige pants.

    Leadership Coaching

    We turn high-performers into executives who scale alongside the business. Our coaching is structured and direct, designed to build the strategic instincts and self-awareness required to lead at the next level.

  • A wooden desk with a white computer keyboard, a pair of white earphones, a notebook with lined pages, and a cup of coffee.

    Partnership Dynamics

    Executive team tension and misalignment can stall your momentum and cost you capital. We address friction at the top before it becomes a crisis, ensuring your leadership team remains aligned as you grow.

Who We Are

  • A smiling man with a beard, glasses, and a shaved head wearing a grey suit and white shirt, standing in a bright room with a hanging plant and indoor plants in the background.

    Caleb Morfit

    FOUNDER

    With over a decade of experience advising global organizations, Caleb brings both psychological depth and practical insight to his work. His coaching is built on a core belief: even the most capable leaders have both blind spots and untapped potential.

    Before founding Sunbird, Caleb served as Senior Director of Global Assessment Strategy at The Coca-Cola Company, where he led enterprise-wide efforts to evaluate and select leadership talent. Earlier in his career, he delivered executive coaching, development training, and team interventions. He also acted as a subject matter expert at Deloitte, Vanguard, and Kaisen where he worked across multiple industries, including telecommunications, hospitality, pharmaceuticals, finance, and manufacturing.

    Caleb has a doctorate in psychology, a master’s in business administration, and maintains certification in Hogan Assessments, MSCEIT (Emotional Intelligence), and Adept-15.

  • A woman with long red hair and a bright smile, sitting on a light pink upholstered chair in a room with white walls and a door in the background.

    Casey McCollum

    FOUNDER

    With over 15 years of experience at the intersection of mental health, leadership, and organizational strategy, Casey brings a rare blend of clinical expertise and systems thinking to executive coaching and professional assessment.

    Her career spans clinical practice, healthcare administration, and national-level quality oversight, including multiple leadership roles with the U.S. Department of Veterans Affairs. Casey has led multi-million dollar programs, managed high-performing interdisciplinary teams, and guided strategic change across complex systems.

    Casey’s work is grounded in trust, guided by data, and focused on helping clients lead with greater emotional intelligence, vision, and resilience.

    Casey has a master’s in Social Work and maintains a clinical license. She specializes in relationship-focused coaching and development.

Let’s Talk

If your company is growing faster than your leadership team is developing, that is where we do our best work. Whether you are navigating a founder-to-executive transition, resolving senior team misalignment, or making a high-stakes hire, we help you bridge the gap between operational growth and executive capability.